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Posts Tagged ‘social media’

AWAD presents: How to advertise your art business on Facebook and Instagram: Tips, Tricks, Obstacles and Setting up an Ad

Wednesday, November 29th, 2017

Image @ Anna Demianenko via Unsplash

The Association of Women Art Dealers (AWAD) is pleased to present this interactive workshop on How to advertise your art business on Facebook and Instagram: Tips, Tricks, Obstacles and Setting up an ad, presented by OLGA Agency’s Jessica Templeton Smith and Sophie Skarbek-Borowska.

To book go to: https://awadsocialmediamarketing29nov2017.eventbrite.co.uk/ 

Sales of art online have risen by 15% since 2015, and the numbers are going up. 38% of new collectors are influenced by social media when it comes to buying art, with the top platforms being Facebook and Instagram… So what are you doing to reach them?

 Attend OLGA’s talk to learn:

       Why you should use Facebook’s platform for advertising

       To understand tricky terminology and avoid being caught out by ‘false friends’

       How to build an audience that’s right for your business

       How to choose an ad format that meets your goals

       How to set up a basic ad, from start to finish

About the workshop (subject to feedback provided by those booking to attend – Once you book, you will receive a link to a short survey to ensure the speakers can tailor the content accordingly)

Introduction

How Facebook and Instagram advertising fits into your overall communications plan

Understanding Facebook’s limitations, setting your goals, and why this is fundamental

The difference between social media marketing and other forms of digital marketing, e.g. Google Adwords

Using Facebook to learn about your audience: campaign duration and preparation time

Setting up an ad through the Facebook interface (Facebook & Instagram):

Getting the building blocks in place (setting up an audience; imagery best practice; identifying a valuable CTA; character counts)

Using Facebook ads manager

Key terminology

Setting a budget that makes sense

How to book:

Go to this link to secure your place https://awadsocialmediamarketing29nov2017.eventbrite.co.uk/ 

About the Speakers:

The workshop will be delivered by Jessica Templeton Smith and Sophie Skarbek-Borowska, co-founders of OLGA Agency who describe their company as follows

We’re marketing and branding professionals. We provide guidance on brand strategy and multi-platform marketing plans. Our services include Marketing and communications strategy, on and offline, Convincing copywriting and graphic production, Brand refreshment & development, Launches & campaigns Any implementation we cannot provide in house can be managed through our network of trusted specialist associates. We worked in the arts and publishing before we met at one of the world’s largest media conglomerates. We started up together because we felt that the breadth of our experiences, from the creative industries to media strategy for national brands, gives us a deep understanding of the big picture, and the pieces that fit into the puzzle. And, importantly, because we want to help companies we care about to go further. For more info click here: https://www.olgaagency.com/

AWAD’s commitment to providing ongoing support of AWAD members and the arts community:

The Association of Women Art Dealers runs regular workshops designed for the continuous professional development of its Members and those in the commercial arts sector at large.

Cost:

AWAD Members (and their staff): £25 Early bird booking (before 10th October): £35 from 11th October 

Non-Members (providing space is available after Members’ priority booking period): £50 from 1st September.

To book go tohttps://awadsocialmediamarketing29nov2017.eventbrite.co.uk/ 

For any questions please contact AWAD on info@womenartdealers.org

Bookings are non-refundable.

AWAD announces a Winter programme of continuous professional development for gallerists & art dealers

Monday, December 29th, 2014

One of the goals of AWAD, the Assoc. of Women Art Dealers, is to provide opportunities for professional development for its own Members and, generally, members of the commercial arts community. Starting in January 2015, AWAD has organised a series of workshops to support the business development of gallerists, art dealers and consultants focused on Online Marketing, Content Marketing and Social Media. These workshops are open to non-members after the priority booking period for AWAD Members and when booked together special rates apply (£30 for AWAD Members for both workshops, £45 for non-Members). See below for further details.

In addition to these workshops, AWAD has secured a special offer for AWAD Members & friends of AWAD who wish to attend the ‘Art Dealers Bootcamp (2-4 Feb 2014).  All AWAD subscribers have the opportunity to attend the “Make it your living” Art Dealers Bootcamp in February 2015 AND receive a 2-hour complimentary digital training session by quoting AWAD when enquiring to Be Smart About Art.

Online Marketing for Art Dealers and Gallerists – 28 January 2015 (12.30-2.30pm) – Covent Garden

This 2-hour workshop will look at three essential components of online marketing for art dealers, online and brick & mortar galleries, namely: content marketing, blogging and email marketing. You might already run a blog and have an active mailing list or not even send your newsletter from an email marketing software – each knowledge level will find useful information in this workshop.

Wednesday 28th January 2015 at 12.30-2.30pm – Covent Garden
AWAD Members £25 (£20 Early Bird by 31/Dec) | Non-Members £35 (£30 Early Bird by 31/Dec)
Limited tickets available, early booking recommended.
BOOK NOW

Social Media for Art Dealers and Gallerists – 25 March 2015 (12.30-2.30pm) – Covent Garden

This 2-hour workshop will look at three major social media platforms that are essential for art dealers, online and brick & mortar galleries. From beginners to those who tweet and post daily, you might find the vast amount of social media totally overwhelming, or perhaps you wonder how your social media activities are actually benefitting your business.

During this session, essential social media strategy that applies to ALL social networking platforms will be outlined. Furthermore, three platforms LinkedIn, Twitter and Instagram will be considered in detail, which are key for art dealerships that are keen to grow their audience, establish themselves as experts in their field and attract new clients.

Wednesday 25th March 2015 at 12.30-2.30pm – Covent Garden
AWAD Members £25 (£20 Early Bird by 31/Jan) | Non-Members £35 (£30 Early Bird by 31/Jan)
Limited tickets available, early booking recommended.
BOOK NOW

6 Ways to Be Smart About your Content Marketing – from our partners at Be Smart About Art

Monday, June 9th, 2014

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This blogpost is brought to you by Mara Vlatkovic who delivers ‘Empowering Digitally Programme’ at our partner organisation Be Smart About Art

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Today, ‘content marketing’ is considered the secret ingredient in the mix that will bring you new customers and enable you to hold on to the old ones.

But what on earth is it, anyway? How can you ensure you’re doing it effectively? How do you go about keeping an audience engaged? And how does this type of marketing do anything other than take up precious time, let alone help increase sales?

Content marketing means creating unique content whether written or visual that sits on your website, blog or online profile and can then be shared on social media and via email marketing.

Here are 6 must-know tips used by savvy online marketers that you can implement in your unique creative practice:

Show your personality: Content marketing enables your one-of-a-kind self to shine – as well as it benefits your business. We all like interacting with real people, not robots (hands up if you’ve ever shouted at an automated customer service voice over the phone!). Reading something with a personal viewpoint gives your audience a sense of connection to your practice.

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Be passionate: This is an easy step for arts professionals! Otherwise, you might have chosen a different industry… Remember to let people know why you’re passionate about your profession. You might write a piece on an artist you’ve started representing, perhaps the show that you’ve spent months preparing or the art fair for which you are currently packing and preparing. Giving passion-led behind the scenes insight will show everyone how dedicatedly you work for something you truly believe in. This translates into your readers truly believing in the vision, too.

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Tell a good story: We love reading stories, especially human ones. Yes, you might want to tell your readers the price of the artwork, however people only start to pay genuine attention when you tell them a story. How long did it take to produce the painting? What is the artist’s story behind the work? Why was the maker inspired by the subject? This will not only make it interesting for people to read, it makes it easier for you to create a blog post to

 

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News from Our Suppliers: 3 steps to social media success by Top Left Design’s Keren Lerner

Saturday, June 9th, 2012

An article by Keren Lerner (pictured above), Top Left Design, AWAD’s favourite Website Design and Social Media Expert.

Social media is a great medium for all different types of business people but like all types of marketing, it needs to be done well. If you have signed up for an account with Twitter, LinkedIn or Facebook and you aren’t using them actively, then you can choose – remove your account, or jump in with both feet!

These tools are changing the way we communicate with people. Those who are using it understand why. Those who aren’t sometimes struggle to see the point. They think of it as a time suck – and say things like “If I want to speak to someone I can just pick up the phone.” Or “I don’t have time for that” or “I don’t have anything interesting to say.”

However, if you are reading this, even if you feel like those statements are true, there is a little voice inside of you that’s saying “there must be something to this”

So, I have a 3 step process that you can apply to each of the main platforms.  Those main platforms are:

  • LinkedIn
  • Facebook
  • Twitter

And you don’t have to use them all! Just pick one that feels right for you if you want to focus on just one. Or do them all (I do!)

Step 1 – profile: It’s important to get this right. It’s the first step to making an impression.

On LinkedIn, make sure you have a picture of yourself, cropped, a headshot, so people can recognise you. This is the platform you could spend more time working on as this is what people judge you on. If someone Googles your name, they are likely to find your LinkedIn profile. So, put a couple of hours in and fill it in properly.

On Facebook, make sure you have a Business page, the kind people 2like”, and take note the new recent changes to the timeline format – which is great for art dealers and gallerists as you can put a really big picture up.

On Twitter, fill out your bio, use your own name and a twitter name, put in a picture of you.

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News from Our Suppliers – Top Left Design tells you how to avoid becoming a dinosaur with Social Media

Tuesday, April 24th, 2012

AWAD’s favourite Web Design & Social Media experts, Top Left Design, recently issued their latest newsletter which, amongst other news and advice, includes a new blog post, entitled “Are you Heading for Extinction?“. To learn more about Social Media for  Gallerists, Art Dealers and Consultants, book now the Social Media Masterclass that Keren Lerner, Top Left Design’s MD and a lecturer in Social Media will run on 27th June – click  here for more information and to book at the reduced rate of £60 (instead of £75).

To give you a taste here are a few tips:

  • Your website should also have a blog.

Blogs help you build confidence, express your company’s personality, increase traffic and conversion, share your company news and keep yourself out there in the minds of your audience. The only drawback? You have to keep it up to date consistently – and always improve your blogging skills.

  • If you are human, you need to be on LinkedIn – properly.

Must haves are: a cropped headshot profile picture, your personalised URL, and your summary, written in the first person so it shows your personality and why you love your work.

  • Choose one other social network.

The one you want to be active on – so you can really give your online activity a little bit more “ooomph” and build your relationships. This compliments the “face to face” and leads to MANY more opportunities!!

Click here to read the full blog post.

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